Promote referral codes so people who join your event will also bring others who have a similar interest in the event. Affiliate marketing is also a great way to refer and reward. Case studies provide real-world examples of successful marketing efforts, while Discussion Questions for each chapter provide opportunities for further exploration of key concepts. Encouraging your speakers and sponsors to promote the sessions at the event can help increase the size of your audience.
#Event promotee full
The book covers marketing for all types of events, including festivals, corporate and association events, and social functions, and a full chapter on digital event marketing covers all the latest e-marketing strategies. Preston then explores event marketing strategies from both a conceptual and practical standpoint, and provides information on sponsorship and corporate branding. The book begins with sections on what "event marketing" really means, and how the field has evolved throughout time. From the basics of promoting an event to the use of events as marketing strategies themselves, Preston provides straightforward advice and information on all the latest event marketing techniques. In such a crowded market, how can the event planner ensure that his or her event stands out? Marketing expert Chris Preston has the answers in this second edition of Event Marketing. alone, there are more than 2,500 music festivals a year, for example, while the UK hosts over 70 different beer festivals each year. This means that the top-earning event promoters make 36,000 more than the lowest earning ones. Additionally, event promoters are known to earn anywhere from 27,000 to 57,000 a year. A modern, completely updated guide to effective event marketing As the events market becomes increasingly saturated, it is essential for a successful event professional to understand the use of strategic marketing plans. Event promoters average about 19.18 an hour, which makes the event promoter annual salary 39,894.
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